Some people are obsessed. Musicians particularly…….. especially with getting a ‘deal’. Record labels have come and gone….even artistic, influential ones. Gone out of favour or out of business….shame.
But, despite (or maybe because of) the multi-fragmented, confused and slightly-behind-the-zeitgeist music industry; some artists have decided that the best way is the self-directed way.
Still, some still depend on the hope of getting a deal with an established label. Thing is, there are certain factors which determine one’s saleability; genre, age and previously established audience. No label wants to promote someone from scratch……where the audience is virtually zero even though the music is awesome.Also, I would posit that if you’re a 55-plus aged musician playing well-used blues riffs; you’re not gonna get a deal unless you’re a Rolling Stone. People are looking for something different, something a bit out of the ordinary. Let’s face it…… there’s so much music out there, what are you gonna do to make yours stand-out?
Now, that’s the present situation….maybe (and probably) in ten year’s time; the 55+ aged artists will be playing sub-Eno ambient/electronic music and will be equally derided (me for instance). ‘The people who matter’ will be the 20-something bands/songwriters latching onto the latest fad. Those people will get signed.
Your thoughts please.